Partnering with Virginia-based bands (Carbon Leaf, Jukebox the Ghost and Anhayla) Summer Jam was designed to make a big summer feel hyper-local and young through multiple touch-points and a digital-first focus. Speaking to younger non-traditional players of the Lottery we saw a 1,750% surge in interactions and sales with this demographic. All assets used in this campaign were designed from the ground up.

Client: Virginia Lottery