Design exercise of the logbook screens for an app to handle logging of glucose, insulin, carbohydrates, exercise, etc. to be visually appealing and user friendly as well as accompanying print materials.
Partnering with Virginia-based bands (Carbon Leaf, Jukebox the Ghose and Anhayla) Summer Jam was designed to make a big summer feel hyper-local and young through multiple touch-points and a digital-first focus. Speaking to younger non-traditional players of the Lottery we saw a 1,750% surge in interactions and sales with this demographic. All assets used in this campaign were designed from the ground up.
Art Direction Interaction Design Lead Design Logo Design Motion Editor UX
Branding and design overhaul for an emerging vaping brand, including in-store messaging and display design, out of home, online presence and package redesign. The work helped Avail grow into one of the leading competitors in the industry.
Reaching out to traditional Lottery players in a very non-traditional way, using messaging and visuals players were used to while shifting perceptions about what a scratch game is and what it could mean to the player. Partnering with The Home Depot we created an experience that allowed people to see how awesome their home could be. Average engagement on social platforms increased over 300%. This campaign required visuals from the ground up including campaign logos, scratcher ticket design, point of sale, social media engagement pieces, physical and digital mailers, tv direction support and winner support pieces.
Art Direction Lead Design Logo Design Point of Sale
Summer Event Wraps
Meeting consumers of the Virginia Lottery in person with engaging vehicle wraps, carnival-style game wraps and t-shirt designs. All designs are an extension of the Corvette and Cash Summer Promotion.
Game Guy Truck
New design for Virginia Lottery’s Game Guy vehicle, a huge upgrade from a comical Jeep to a badass F-150. Giving a commanding and edgy presence to better engage consumers of a younger demographic at events and festivals throughout Virginia.
As part of the 30th anniversary of the Virginia Lottery, shown on video billboards in all major college football stadiums throughout the state. Featuring eye catching confetti and stipple animations to bring attention to the celebration.
Award winning web redesign for Classified Moto with blog, gallery and online store.
An award winning website redesign that jumpstarted Classified Moto with blog, gallery and online store. Winning a Webby for Best Use of Photography, this site helped launch the now iconic national brand into a major player that built the bike for Darryl on “The Walking Dead.”
An exploration in an updated web presence and structure to give an unconventional industry product validity. The hardest wood in the world turns out to be the perfect solution for complex engineering problems in large, industrial turbines.