Reaching out to traditional Lottery players in a very non-traditional way, using messaging and visuals players were used to while shifting perceptions about what a scratch game is and what it could mean to the player. Partnering with The Home Depot we created an experience that allowed people to see how awesome their home could be. Average engagement on social platforms increased over 300%. This campaign required visuals from the ground up including campaign logos, scratcher ticket design, point of sale, social media engagement pieces, physical and digital mailers, tv direction support and winner support pieces.