Partnering with Virginia-based bands (Carbon Leaf, Jukebox the Ghose and Anhayla) Summer Jam was designed to make a big summer feel hyper-local and young through multiple touch-points and a digital-first focus. Speaking to younger non-traditional players of the Lottery we saw a 1,750% surge in interactions and sales with this demographic. All assets used in this campaign were designed from the ground up.

Role

Art Direction
Interaction Design
Lead Design
Logo Design
Motion Editor
UX

Launch Date

June 2014